Our aspiration is very fervent about revitalizing this magnificent ancient handmade crewel craft using latest designs and techniques. The eventual goal is to realm this ancient crafts in such a way, so that the world will recognize the hardship of our dedicated artisans who mastered this art their whole lives. Our aim is to support and preserve the inheritance these artists as sponsors to creative well-being of indigenous hand embroidery crewel work art. We thrive on reinventing our new creative ideas using our vast experience in designing and developing our everlasting products that are unpanelled in present market.

Our objective is to pass this beautiful craft for the next generation and so our motivating passion is to help this artist community to present their work to rest of the world. It would have been impossible without the immense and on-going courageous effort of all our master craftsmen who over the generations have passed down the sophistications of this craft to their peers. The Jersey Lily strives to make a transformation in the living standard of our artisans and this tune is rooted in our work.

Crewel embroidery is fascinating needle art typically done in thin wool thread on linen, cotton, velvet and on silk fabric. A special kind of embroidery done with a pointed hook used for drapery and upholstery is known as crewel. Jersey Lily is one of the few producers of exclusive and exquisite Crewel fabrics with a spectacular range and stunning weaves. All embroidery is hand done in either single or double ply wool on various types fo fabrics. Crewel is the delicate art of hand weaving on premium fabrics like cotton, velvet, silk and organza use into deluxe crewel curtains, drapes bed-throws, cushion covers, sofa covers and many other home furnishing accessories.
Crewel embroidery has been a timeless art, mostly done by skilled craftsmen specialises in uniform and consistent stitches done patiently with fine thread knots. Our expert craftsmen take pride in every thread, every twist, every yarn and every stitch, from raw fibre in the wool store to perfected fabric on the showroom floor. From dyeing to blending, carding to spinning, warping to weaving and cutting to folding – it all happens in our own mills.

When our products has been woven, its appearance is rough. There are many processes involved in transforming the crewel fabric into a luxurious finished product, many of which have remained unchanged for hundreds of years. We use only the softest, natural water to scour our fabric, ensuring that it is gently restored to its natural, super-soft state. After wet finishing, the fabric is dried by passing it over rollers steaming machine depending on the end use of the fabric, further finishing processes are carried out, such as cropping, raising and pressing before final inspection. The colour, pattern and design of the weave is pre-determined by our team of passionate designers, who are looking for endless inspiration.